Employing marketing strategies is essential for every business to ensure its growth and overall success. Whether it’s by using Search Engine Optimization (SEO), pay-per-click (PPC) advertising, or content marketing, you have to ensure that these digital marketing tactics work for your business.
However, know that the advent of technology, the change in the business landscape, and unpredictable consumer behavior significantly impact your business. That given, keep in mind that your marketing pursuits need to keep up with these business realities. As you welcome in 2020, you need to be prepared for what lies ahead in the world of digital marketing.
Below are five valuable tips on how you can boost your marketing strategies this coming year.
1. Prepare for artificial intelligence (AI).
There’s no denying the gradual rise of AI in recent times. Today, AI is taking a leap in the world of marketing. According to Talkwalker data, there have been more than 4.7 million mentions of AI in the first half of 2019. It may pose as both a threat and a challenge to many businesses. One thing’s for sure, however, that AI will continue to progress, improve, and become a gamechanger in the business landscape.
It’s best to start embracing AI and integrate it into their marketing strategies as early as now. By doing so, you can free up your time from many of the daunting tasks and spend more time on business matters.
2. Make data privacy a top priority.
Data privacy is a crucial issue in digital business these days. In fact, social media has suffered a trust issue in the last few years. Online sites and platforms can easily become vulnerable to online hackers trying to extract useful customers’ data and information. If your company is confronted with such a problem, it’s time to make data privacy a top priority. Make sure to rebuild brand trust by having a streamlined approach set in place to protect the data and information of your customers. Make sure that you draw the line between data privacy and hyper-personalization very carefully.
3. Utilize augmented and virtual reality for user experience.
According to the Vice President of Digital Transformation at The Coca-Cola Company, companies need to resonate with a generation that now doesn’t draw a line between “the online world and the offline, the reality and the augmented reality.”
It is for this reason that AR and VR have been all the rage these days. They are instrumental in enhancing traditional retail experiences and engaging customers on-ground. Because of this, make sure that you utilize both to improve your users’ experiences this coming year.
4. Be open to changing consumer behavior.
It’s apparent that consumer behavior is unpredictable. That said, what worked the previous year, may not necessarily work the following year. It’s best to conduct research and study consumer behavior regularly so that your marketing strategies will adapt to these changes. For instance, you may need to switch from search engine advertising to more social-led marketing or voice search, or you may harness the latest updates on social media platforms, such as Instagram, Twitter, and Facebook.
5. Reward your community for content creation.
Businesses need to leverage their engagement by incentivizing their communities to create content for them. Did you know that 90 percent of purchasing decisions are led by user-generated content (UGC)? In fact, UGC generates 6.9 times the engagement that brand-created content does. For this reason, think about the incentives you can provide to your community to encourage them to create content. You can do so by providing a product discount, a prize, or an exclusive event invitation, which will propel the customers to produce content.
Keep an eye out for the new marketing trends this coming 2020. As outlined above, you have to prepare for the rise of AI, keep data privacy a priority, use augmented and virtual reality, understand consumer behavior, and incentivize your community. All these should be kept in mind and integrated into your marketing plans and strategies this coming year for business growth and success!
If you are looking for a marketing agency in Vancouver to help you improve your marketing strategies in 2020, get in touch with us to see how we can help.