Search Engine Optimization (SEO) is meant to increase your online visibility and drive traffic to your website. The content that you produce, on the other hand, is considered king in the digital world that basically caters to what the online users are looking for. Know that the two aspects go hand in hand, which is where writing SEO-friendly content becomes necessary.
Digital experts say that if you want your business to grow without increasing your budget, then you have to produce SEO-friendly content. SEO-friendly content is created in such a way that it helps the search engines rank your content higher. This doesn’t necessarily mean that you have to fill your content with keywords. You have to write content that search engines can quickly find and understand, as well as resonate with the audience.
That said, below are four valuable tips on how to produce SEO-friendly content.
1. Utilize headlines and sub-headers
When it comes to content writing, it’s best to use headlines and sub-headers as it helps SEO optimization. First, doing so makes your write-up easy to read and skim. Know that most people will love to read your article if it is not difficult to digest and understand your content.
Second, it helps the search engine robots to crawl through your site. The chances are that they’ll easily recognize your headlines and use them to understand your content better.
2. Add previous content with links
Know that it’s best to add many backlinks in your pieces of content – whether it’s an internal or external backlink. Not only do links serve as validation from sources, but they also help put your site on the top ranking on the Search Engine Results Pages (SERPs) environment.
This is because search engine robots do not only find your best articles, but they also consider the validity of your content through high-quality, reputable websites. Know that the better the links, the higher your page will rank in search results.
3. Select the right keywords
When writing content, there are two ways to incorporate the use of keywords. First, sit, write, and leave SEO optimization to the end of the writing process. Second, start writing down the keywords that you want to be included in your content.
Albeit it’s all up to you, the latter approach appears to be an excellent way to use keywords wisely. Make sure to conduct keyword research to be able to use relevant phrases commonly used in your industry. Don’t forget to use keywords in the title, headlines, meta descriptions, ALT tags, and main copy.
4. Come up with long yet high-quality content
In the past, you would most likely find articles with hundreds of words. Gone are the days when content was better if it was short and concise. Today, however, Google gives priority to long, yet high-quality content.
This is because Google endeavours to provide users with the best possible answers to their questions. Although it’s not enough to write 300-word articles anymore, it’s also not about watering down your content. The goal is to come up with high-quality articles that are of the right length. Therefore, make sure to optimize the length and quality of your articles.
There is plenty of thought and foresight that goes into writing strong SEO content. It’s best to learn the basics and include them in your content production process. Consider the valuable tips outlined above to boost your content and put your site on top of the search engine results pages!
If you are looking for a digital marketing agency in Vancouver that specializes in SEO, get in touch with us today to see how we can help.