A robust website is paramount when it comes to setting out your digital marketing plans and strategies. This is because most of your online marketing pursuits are done via your website or are linked to it. That’s why you have to do what it takes to incorporate the right web design.
Know, however, that there’s more to web design than meets the eye. Web designing is no longer just about integrating all the necessary elements into your website, such as the text, images, videos, layout, background, white space, and all other vital elements. It’s also not about striking a balance between aesthetic and functional value.
Today, web designing is about having your digital marketing strategies in mind when coming up with a solid, highly effective website. That said, below are four factors to consider when setting your web design in place.
1. Uniqueness and differentiation
Today, it’s a requirement for almost all businesses to have a website. It is, for this reason, that your business will be confronted with a sea of digital competition. Even if you filter it into your field or industry, you’ll soon realize that there are thousands of other companies that you ought to compete with.
That said, your business doesn’t have to blend in, but it has to stand out instead. You can start by coming up with a unique website that can be best distinguished from other competitors. This means having a custom website design with unique content that is relevant to your brand and visuals that aren’t too generic.
2. User experience (UX)
A website serves as an online hub where users can explore, interact, and engage with a brand. What consumers are looking for these days is a website that provides them with meaningful and valuable experiences. This is where user experience comes into the picture.
There are variables to test and audit, as far as user experience is concerned. These include site speed, web page navigation, content consumption, call to actions, and many more. That said, make sure that all these variables contribute to great user experience on your website.
3. Brand impact
Brand impact and influence are vital in winning the hearts of your target consumers and earning their trust and confidence in your business. So, what does this mean to your website? This means that you have to create a highly reputable brand on your website.
When you’re doing this, make sure to update your About and Contact pages on your website. First, let the audience know the people behind the success of your brand. Provide updated contact details, including links to your social media accounts. Also, publish positive reviews on your site to uplift your business image. Lastly, post consistent blogs of valuable content showing that you are a thought leader in the industry.
Tracking your site conversion is vital for your digital marketing strategies and business goals. When you design your website, you should have a way to monitor your conversion rates. Of course, you don’t just want visitors to stumble upon your page and navigate from one page to another without taking any desired actions.
The true measure of success is when you get these visitors converted into actual customers. Conversion means that they end up purchasing your products, availing your services, or subscribing to your channel. Ultimately, your web design, when properly strategized for conversion, can significantly impact your conversion rate.
There’s no denying that a high-quality brand website is now an integral part of any effective digital marketing strategy. Along with this is the fact that consumer standards have become higher now more than ever.
When designing your website, you have to consider the crucial factors outlined above to put your website and your digital marketing on the pedestal of success.
If you’re looking for a web design agency in Vancouver, get in touch with us to see how we can help.