Cash is the lifeblood of any given business, as it’s the currency of growth. Without healthy cash flow, your business will not survive. Fortunately, you can ensure that money is coming into your business by growing your sales. You can do this two ways: 1.) growing your audience by selling to the same people and 2.) maximizing your conversion by turning more leads into customers.
This notion is completely applicable to the e-commerce business. To grow the sales of your e-commerce business, you can harness the power of Facebook. The powerful platform with billions of active subscribers across the globe provides various advertising options, which you can use to increase your sales and boost your e-commerce business.
That said, below are four Facebook Ad strategies that can kick your e-commerce business up a notch.
Start With Having a Specific Campaign Objective
As with any project plans and business pursuits, you have to start with a clear, specific objective. What’s good about the Facebook ad campaigns is how they allow you to customize your targeting for varied objectives. Think of what you intend to achieve for your e-commerce business—brand awareness, social engagement, lead generation, or sales conversion. From there, you’ll be able to choose the right campaign for your particular business objective.
Take Advantage of Facebook Marketplace
Facebook Marketplace is said to be Mark Zuckerberg’s Craigslist competitor. It is a digital marketplace where you can arrange to buy, sell, and trade items with other people in their locality. Unlike other competitors, Marketplace does allow businesses to advertise. This allows you to reach an audience with high buying interest. It would be wise of you to leverage the power of the feature and see if it works for your business!
Provide Special Offers To Drive Traffic
Did you know that 39 percent of all Facebook users report they follow Facebook Pages looking for special offers? Yes, it’s vital for your e-commerce business to use promotions, codes, and giveaways to get people interested. You can even run an extended ad campaign to promote your special offers. This can be an excellent way to drive long-term engagements and bring your audience further down the funnel. In the end, your Facebook business page is a key driver of traffic.
Doublecheck Your Demographics
In the world of e-commerce, it’s a big no-no to serve ads to the wrong audience as it is a complete waste of time, effort, and money. You have to keep your customer base in mind before pursuing any advertising campaigns. That’s why you have to perform due diligence to come up with a buyer’s persona based on demographics such as age, location, gender, and interests, among others. By doing so, you’ll be able to target the right market by promoting your brand and selling your products or services to the right audience.
The use of Facebook advertising to create various marketing campaigns can be beneficial to your e-commerce business. However, you have to ensure that you’re doing it right. Follow the four valuable tips outlined above—have a specific campaign objective, utilize Facebook Marketplace, provide special offers, and check your demographics. All these can help kick your e-commerce business up a notch!
If you’re looking for a professional Facebook marketing agency in Vancouver, get in touch with us to see how we can help.